California’s Attorney General warned that scammers increasingly use deepfakes and realistic “scam ads” on online platforms to recruit victims into high-stakes fraud. The DOJ cautioned especially about crypto-related investment schemes and tactics that bait victims then extract funds.

The California Department of Justice, Office of the Attorney General, issued a warning describing how scammers are adopting deeper and more convincing deception techniques. The notice says that fraudsters increasingly deploy deepfake technology alongside realistic “scam ads” shown on online platforms to attract attention and reduce skepticism. These ads often promote high-stakes outcomes and steer victims into conversations or links designed to move them toward payment. According to the DOJ, the schemes frequently connect to crypto-related investment fraud, where scammers present opportunities that appear profitable while hiding the reality that the offer is fabricated. The warning also notes typical “bait-and-extraction” tactics used to capture victims: initial engagement through an ad or impersonation, followed by pressure to act quickly and a gradual shift toward requesting funds. The DOJ emphasized skepticism toward ads that appear to feature impersonated public figures, as well as unsolicited “investment” offers delivered through targeted advertisements. The guidance recommends that people treat such content with caution, verify claims independently, and be wary of any platform-based solicitation that pushes for fast decisions or off-platform payment methods. In short, the DOJ’s advisory frames deepfakes and scam advertising as tools that increase believability and expand reach, especially for cryptocurrency investment pitches.